Watch the Internet Domination Bootcamp
– LIVE – From Your Home or Office!

Just because you couldn’t attend in person…

Doesn’t Mean You Can’t Join Us Live!

***The livestream option also includes access to the digital recordings so you can watch on demand, whenever you want!

The bootcamp starts in...








*** There’s still time to register and attend live and in-person! Click here to register now!

Day 1 of the Internet Domination Bootcamp was stuffed with information. Day 2 blows your mind with advanced techniques and technologies.

The internet is constantly evolving. The value of this bootcamp is knowing what the possibilities of the leading edge of marketing online and through mobile are, highly recommended!”

Javier Gaona
Law Offices of Mario Davila, PLLC
McAllen, TX

“I have learned so many things at the PILMMA Bootcamp.  I can’t wait to get home to start implementing them. 

This has been one of the most knowledgeable group of speakers I have ever encountered in a seminar.  Ken always puts on an informational seminar and this has been no exception.”

Amy Gaiennie
Gaiennie Law Office LLC
Denver, CO

Access the Internet Domination Bootcamp When and Where You Want…

Was traveling to Myrtle Beach for the 2018 Internet Domination Bootcamp just not an option for you?

What if you could catch ALL of the Bootcamp sessions, live or at your convenience, without any travel expenses or the need be in two places at one time? The good news is, for the very first time in the history of our events, you now can!

For a fraction of the total cost of flying out to Myrtle Beach, booking a hotel and eating out  every night – you can watch each session from the comfort of your home or office on your PC! 

NOT ONLY DO YOU GET TO WATCH LIVE … you’ll also get access to all of the digital recordings afterwards

There really is no substitute to attending one of our events in person. BUT, we also understand that sometimes, travel just isn’t possible. 


Here’s EVERYTHING you get with the Livestream…

1. The week of the bootcamp, you’ll recieve a link with unique login credentials to access the special page with the livestream. 

2. Gather your team, associates and partners to view the livestream in front of your computer. (Only one login at a time)

3. At 8:30 a.m. EST, March 1st, we’ll be live on the special page. The event concludes at 4:35 p.m. on March 2nd. 

4. A couple days after the bootcamp, the digital library and pdf copies of each presentation will be uploaded to our website, which you will also have access to!


Ken Hardison, PILMMA founder

  • Amazon bestselling author
  • Twice built a seven-figure practice
  • Helped thousands of PI lawyers

The Internet is Changing … Are You Adapting?

Dear Fellow Attorney,

Whether you’re a beginner to the internet marketing game or you’re already generating a healthy dose of online leads who regularly convert into clients, this Bootcamp experience is for you.

As you know, the Internet changes and it changes fast.

Your clients and potential clients change just as fast as the Internet does. Two years ago, people consumed the Internet differently than they do today. Two minutes … months … years from now, it’ll be brand new all over again!

So, how can you and your law firm keep up with these drastic changes? Or, better yet: How do you stay ahead of the changes and dominate your competition?

If you’re a beginner, CONGRATULATIONS! You’re going to start fresh, learning the most current and powerful Internet marketing strategies a law firm can have at its disposal.

If you’re a lawyer who thinks your firm already has a handle on Internet marketing and how to best generate, convert and manage relationships with clients online … this is where the fun begins for us.

Want New Clients in Just Two Days?
These Tools Will Help Get You There

  • Effective Online Marketing Tactics to Increase Your Leads

  • Managing and Marketing Online Reviews

  • How to Stop Wasting Money on Social Media That Doesn’t Work

  • The Power of Google+ Reviews

  • How to Legally and Ethically “Stalk” Your Website Visitors and Increase Your Conversions

  • How to Properly Use Facebook to Market Your Law Firm

  • The Secrets to Creating an Effective Pay-Per-Click Ad Program

  • Learn How Your Home Page Design Can Increase Online Conversions by 82 Percent

  • Why YouTube Will Overtake Google as the No. 1 Search Tool in the Next Two Years

  • How to Increase Your Conversions of Online Leads with No Extra Expense

  • Creating Frequency and Strategy That Will Make Social Media Show Measurable Results

  • How to Be the Go-To Resource for Millennials Looking to Hire A Law Firm

  • What You Need To Know About Facebook’s New Algorithms

It’s A Boot Camp For A Reason!


Are You Ready?

We’re going to break you down, strip you of everything you thought you knew about Internet marketing, then build you back up (just like a drill sergeant) and turn you into a lean, mean, legal-internet-marketing-machine.


New Clients In Two Days

By the end of this two-day event, you’ll know all the big things that make the big differences in your law firm’s web presence. You’ll also know all of the little things that matter and open the door to increased new client acquisition from Internet marketing.


Results Guaranteed

They say it takes 10,000 hours to become an expert…hogwash.

You’ll be able to call yourself an expert by the end of this event.


Figuring out where to invest your internet marketing dollars doesn’t have to be a mystery, but in order to make truly educated decisions, there’s a lot you need to know.










The Agenda

Thursday, March 1, 2018

8:30 – 9 a.m.

What to Expect with Ken Hardison

9 – 10:30 a.m.

Ratings and Reviews Master Class with Daniel Lemin

10:30 – 10:45 a.m.


10:45 – 11:30 a.m.

Five Trends Impacting Your Law Firm’s Search Results with Tanner Jones 

11:30 a.m. – 12:15 p.m.

How to Use Social Media to Expand Your Brand from Local to Global, Resulting in New Client Referrals and Increased Profits with Mitch Jackson

12:15 – 1:30 p.m.


1:30 – 2:15 p.m.

Success in Local Search: What Does It Take to Get in the Three Pack?” with Seth Price

2:15 – 3 p.m.

Domination through Disruption: How to Stand Out in the Legal Industry with Michael Mogill

3 – 3:15 p.m.


3:15 – 4 p.m.

How to Profit from PPC in the World of $100 Clicks with Paul Rakovich

4:30 – 5 p.m.

Getting the Most out of Search & Social Ads – What Managing 200+ Legal Advertisers Taught Me with Mark Irvine

Friday, March 2, 2018

9 – 10:30 a.m.

A Millennial Marketer’s Guide to Marketing to Millennials with Anna Hrach

10:30 – 10:45 a.m.


10:45 – 11:30 a.m.

The World of Snippets and Rich Cards with Alex Valencia and Jason Hennessey

11:30 a.m. – 12:15 p.m.

Once is Not Enough: How to Convert with Retargeting with Luke Russell

12:15 – 1:30 p.m.


1:30 – 3 p.m.

Bring in Real Business with Social Media, and STOP Wasting Money on Social Strategies That Don’t Work with Adrian Dayton

3 – 3:15 p.m.


3:15 – 3:35 p.m.

Become the Author and Supercharge Your Website with Link Building with Justin Lovely

3:35 – 3:55 p.m.

Getting Solid Backlinks with Tanner Jones

3:55 – 4:15 p.m.

You’re Nobody ‘Til Somebody Loves You: Why Your Reviews Suck with David Haskins

4:15 to 4:35 p.m.

The Blueprint to Landing Pages That Convert! with Billy Fansler

The Speakers

Ken Hardison

ken-hardison-150x150Ken Hardison practiced Injury and Disability Law for over 32 years and built one of the largest Personal Injury Law Firms in the state of North Carolina.

He still actively participates and consults his former partner, Ben Cochran, regarding the marketing of the firm. Go to to learn more about the law firm Ken helped build.

In addition, Ken recently sold his small Social Security Disability Firm (Carolina Disability Lawyers) in Myrtle Beach, SC.

Ken attributes his success to his persistence and willingness to try new things, primarily in marketing. Ken has had proven success with his firm and in 2009 decided to share his knowledge with other lawyers.

This led to the creation of PILMMA (Personal Injury Lawyers Marketing and Management Association). PILMMA is the only legal marketing and management association exclusively for Injury and Disability Lawyers.

Ken is a native of Dunn, North Carolina. He graduated Cum Laude from Campbell University in 1979 and from Norman Adrian Wiggins School of Law in 1982.

Ken is also the author of numerous books like “How to Effectively Market Your Personal Injury Law Practice in the 21st Century”, “Under Promise Over Deliver: How to Build the Preeminent Law Firm in Your Market”, “Systematic Marketing” and many more.

He frequently addresses other lawyers and professional organizations focusing on marketing and managing contingency-based law firms. Ken is an accomplished speaker, legal coach, copywriter and lecturer.

It has become Ken’s mission to teach Personal Injury and Disability lawyers how to market, manage and grow their practices through their involvement with PILMMA.

Daniel Lemin

Daniel Lemin is a respected authority on the reputation industry. He is an author, speaker, agency innovation coach, head of consulting at Convince & Convert. He has been quoted in the New York Times and USA Today and featured on CBS Radio, Fox News and many other national and international news outlets. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations.

Lemin is an acknowledged expert on digital marketing, public relations, and reputation management and is a consultant for prominent Fortune 500 companies, including Nestlé USA, Procter & Gamble, Hilton Hotels, Sony, Suzuki Motors, Munchkin, and Best Buy. Lemin is also a senior strategist with the consulting firm Convince & Convert, a regular contributor to the Convince & Convert marketing blog, rated the number-one content-marketing blog in the world, and a frequent speaker at industry events and trade shows. Lemin holds an M.A. in communications and leadership from Gonzaga University.

Tanner Jones

tanner-jones-150x150As’s Vice President of Business Development, Tanner Jones oversees all business development opportunities for and its clients. He has the privilege of speaking with virtually every law firm that contacts and working with them to determine whether a relationship with their team will fit their goals and budget.

“ has been in business since 1999 and has been singularly focused on law firm web marketing. We do not dabble in other areas in which we lack talent and resources. We focus on what we know best: Internet marketing for attorneys,” Tanner says.

Tanner frequently shares his insights on online marketing with the legal community. In addition to serving as a regular speaker at PILMMA and M&L conferences throughout the country, he has spoken at the Attorney Breakfast Club (Miami-Dade Chapter and Broward County Chapter) and co-hosted webinars with Avvo, Editor-in-Chief Cindy Greenway and Raleigh attorney / PILMMA founder Ken Hardison.

He also has been featured numerous times in Lawyers Weekly newspapers as well as Attorney at Law Magazine. Tanner is a regular contributor to the online legal marketing blog.

A native of Waynesville, North Carolina, Tanner earned a degree in Business Management (with a minor in Economics) from Berea College in 2008.

He remained in the Berea community after graduation, where he lives with his wife, daughter and son and enjoys camping, hiking, fishing, hunting, golfing and playing “any other competitive sport available” in his free time.

Mitch Jackson

Mitch Jackson is a personal injury and wrongful death trial lawyer who enjoys combining law, social media and technology to disrupt, hack, and improve his clients’ companies, causes, and professional relationships. He also enjoys using social media to help win his client’s cases.

He’s an award-winning 2009 Orange County Trial Lawyer of the Year and 2013 California Litigation Lawyer of the Year, who was recently profiled at and in September, shared social media marketing tips at the Tony Robbin’s Business Mastery Event in Las Vegas to an audience of 2,000.

Mitch is an early adopter of livestreaming and was named by Mashable as one of the top 50 influencers to follow on Snapchat. He’s also was recently named one of the top social media influencers to follow on social media in 2017 and was profiled on the cover of the Orange County Attorney Journal Magazine.

In addition to sharing his thoughts on using AR, VR, MR and AI in trial from the stage at the September 2017 Clio Cloud Conference in New Orleans, Mitch has also spoken at the New York, San Francisco, Los Angeles Periscope Summits (, and Social Media Day San Diego. He has appeared on live video shows with Katie Couric, Anderson Cooper, Seth Godin, Peter Diamandis, and Gary Vaynerchuk and his weekly live video show,, is one of the longest running weekly live video shows on the Internet. His new podcast at is also climbing the iTunes charts!

Mitch is a consulting expert in the new book “Shame Nation” by Sue Scheff with the forward by Monica Lewinsky and also a consulting expert in the California State Bar’s “Effective Introduction of Evidence in California- Chapter 54 Electronic and Social Media Evidence.” He’s also been profiled and mentioned in about half a dozen social media marketing books including David Meerman Scott’s best-selling marketing books, “The New Rules of Marketing & PR (5th Edition published in 18 different languages)” and “The New Rules of Sales and Service.”

Mitch enjoys sharing thirty years of marketing and branding tips with others during interviews and from the stage. His speaking page is at Streaming.Lawyer/speaking. You can connect with Mitch at his blog Streaming.Lawyer, and on Twitter and most of the popular social media platforms at @MitchJackson

Seth Price

seth-price-150x150Seth Price is the Managing Partner of Price Benowitz LLP, a mid-sized law firm headquartered in Washington, DC. Mr. Price manages a team of 17 lawyers at his full-service practice, which has offices in Washington, DC, Maryland, Virginia and New York.

Mr. Price is experienced in international legal marketing. After helping to launch in 1998, he went on to become known as one of the leaders in the legal SEO and PPC arenas.

In addition to managing Price Benowitz LLP, Mr. Price is the Managing Director of KMG Management, a company that develops and manages real estate and storage in the Mid Atlantic market.

Michael Mogill
img_8745-edit-mogill-highres-editMichael Mogill is the President and CEO of Crisp Video Group, a national legal video marketing company that produces high-quality and engaging legal videos for attorneys all over the country. Crisp Video is consistently recognized for creating engaging legal videos that help attorneys see a 2 to 10 times increase in case values. By simply bringing in higher-value cases, attorneys who produce videos with Crisp Video see an average return on investment of 300% and routinely double and triple their revenue — sometimes within just 6 months. He has been featured in Forbes, Avvo, ABA, PILMMA, The Huffington Post, and The Wall Street Journal.
Paul Rakovich

Paul began selling products online in 2002. After hiring an agency that would ramp up his spend, but not his sales, he knew there had to be a better way. He decide to learn on his own, with his money on the line. An early mentor, Perry Marshall, Google Adwords expert and author suggested he take the skills he learned with his own company and apply them to others.

Clicks and Clients began nine years ago based on that conversation. Paul would grow the company to place on the Inc. 500 and 5000 three times. Their explosive growth was due to getting clients results that mattered in some of the most competitive markets online. With ad budgets ranging from $50,000 to $15 million per year, he has seen a wide variety of businesses, processes and strategies.

Some of his earliest clients were PI attorneys, many of whom are still with him today.

Anna Hrach

Anna Hrach is a speaker, strategist at Convince & Convert, and content expert who tackles clients’ toughest marketing problems with the tenacity and fearlessness of a honey badger.  (Not like a mean one, though. More like the nice, non-bitey kind.)

For more than a decade, she’s developed super-smart content strategies for companies ranging from up-and-coming startups to Fortune 500s. Her experience spans a range of industries, including pharmaceuticals, beauty, healthcare, hospitality, insurance, consumer packaged goods, banking and education. She has also helped to build and grow content departments at three different agencies.

Luke Russell
luke-russell-150pxLuke W Russell is the founder of Russell Media. His experience in the legal and medical industries brings unique insight into communicating with people about their medical needs. His team focuses primarily on running Facebook campaigns online and the setup of necessary marketing assets. Having worked with the National Law Offices of Gacovino Lake for more than four years, Luke takes a no-BS approach and understands that impressions and clicks don’t mean anything unless conversions are happening.
Adrian Dayton

Adrian Dayton is an internationally recognized speaker on social media and business development. He has trained over 15,000 professionals in 9 countries including: the US, UK, Canada, and Australia on LinkedIn and successful social media use. In the end of 2013 Adrian launched ClearView Social. ClearView Social is the first ever social sharing software designed specifically for professionals and is currently in use by more than 110 professional services firms worldwide including Hogan Lovells, Shearman & Sterling, Quarles & Brady, Freed Maxick CPA’s, BeachFleischman, The Bonadio Group, Dorsey & Whitney, Allen Matkins, and Fragomen LLP. This ClearView Social platform is also in use by Lawley Insurance, a top 100 insurance company and the publicly traded company, Munro Muffler.

Adrian has been engaged for the past nine years as a social media strategist to Global 100, AmLaw 250, Canadian and Australian firms and helping law firms bring in millions of dollars of new business through various social media platforms. He writes a column on social media for the National Law Journal and is the author of two books, LinkedIn & Blogs for Lawyers: Building High Value Relationships in a Digital Age (West 2012), co-authored by Amy Knapp and Social Media for Lawyers: Twitter Edition (ARK 2009). Also an explorer in the offline world, Adrian has reached the summit of Mount Kilimanjaro in Tanzania, Africa and more recently Mt. Rainier in Washington.

Justin Lovely

Myrtle Beach attorney Justin M. Lovely received his B.S., cum laude, from the University of Tennessee at Knoxville in 2004. While at Tennessee, Mr. Lovely majored in Finance. He then went to law school in Virginia.
Mr. Lovely’s experience includes a judicial clerkship for the Honorable Judge Tony Stansberry of Knoxville, TN.

After this experience he accepted a position with the Knox County Public Defender providing criminal defense to indigent defendants. Justin met his wife and law partner Amy Lawrence in Virginia and relocated to practice in Myrtle Beach, SC.

Mr. Lovely is admitted to practice in all South Carolina Courts and the U.S. District Court for the District of South Carolina. Currently, he can be seen on MTV’s Teen Mom 2. He has answered legal questions on a Monday morning radio show on WRNN for the Myrtle Beach listening area, and is often asked to give commentary to local television stations on criminal and civil legal matters.  When he isn’t helping clients, you can find Justin with his sons, Cash and Knox; fishing; or finding new ways to market his legal practice.

David Haskins

David Haskins is the founder of Haskins & Company, a law firm marketing company. He learned the operations and marketing side of growing a law practice from the inside out when he helped a friend build his practice to four locations in less than five years. After seeing success from the inside, David expanded his reach to help other law firms nationwide.

His main focus is in the area of website optimization, conversion and lead generation. David says his best achievement is that many attorneys he works with hire associate attorney and expand to new territories within their first year due to firm growth. He has worked on cases featured on Dateline, Discovery ID, ESPN, Fox News and The Wall Street Journal. David has established himself as a leading legal marketing expert in South Carolina, and speaks at CLE events and seminars for groups small and large.

Billy Fansler

Billy Ray Fansler is the resident Infusionsoft and Marketing Automation expert at PILMMA. He has a hand in helping the company use technology to its fullest advantage and build out the processes and systems to make things “work” behind the scenes. Billy is also an Infusionsoft Certified Consultant and the Head Honcho at The Marketing Life.

He was born in the Philippines, grew up in Utah and somewhere between now and then, landed in Durham, NC where he first met Ken and was PILMMA’s very first employee. After a brief stint on his own, he came back in the summer of 2014 to help PILMMA become one of the few companies that use ‘ALL’ of their Infusionsoft account.

He enjoys podcasts like the Joe Rogan Experience, Ari Shaffir’s Skeptic Tank and Bill Burr’s Monday Morning Podcast. Also, enjoys hanging out with his pit bull “Lou Dawg” and his fiancee, Heather. He loves diving into new technology and figuring out how to leverage it effectively for personal and business use.

Alex Valencia
Alex Valencia is co-owner of We Do Web Content (WDWC+) a legal marketing agency concentrating on developing strategic law firm content strategies for firms from small to large for almost a decade. Alex is a podcaster and speaker on SEO Happy Hour a podcast on marketing for law firms, entrepreneur, and the strategic digital marketing partner with some of the largest PI law firms in the country.
Jason Hennessey
Jason Hennessey is a serial entrepreneur and internationally-known search engine optimization (SEO) expert, speaker and search marketing correspondent for The Washington Post, Fox Small Business, CNBC, Inc., and CBS News. For over 17 years, Jason has been a vigorous student/practitioner of search marketing – dissecting, testing, debunking, and reverse-engineering the major search algorithms.  Today he runs digital marketing campaigns for some of the largest law firms in the country.
Mark Irvine

Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Bing Ads, and Facebook. Mark regularly publishes on the Wordstream blog whenever a new feature, trend, or major change to the SERP is announced. He regularly presents his research on trends in the SEM industry on webinars and at conferences around the country, such as SMX, Social Media Week, and Pubcon. His work has also been featured on CNET, The Washington Post, MSNBC, BBC and CNN. In 2017, Mark was named the 5th most influential PPC Experts by PPC Hero.  In his daily role, Mark trains and supports Wordstream Customer Success team of 70+ employees, managing over 18,000 unique clients.